#100k Thank You Competition Terms & Conditions
1. To enter you need to follow @sw_trains on twitter and have retweeted “Thanks for helping us reach #100K. Help us celebrate and win a prize! RT and follow @sw_trains to enter”
2. We will select a prize winner daily at 2100hrs at random, who could win:
•4 - 1st Class Return tickets to anywhere on the SWT network every day for 7 days.
•@krispykreme a dozen doughnuts every month for a year.
•£30 Vouchers from @FromPaperchase
•A large bundle of "free coffee" if you spend £5 vouchers from @benugo
3. The prize winners will be notified via twitter daily.
4. If the prize winners do not respond within 24 hours the prize will be forfeited.
5. The experience will run for 7 days and commence once the initial competition tweet has been sent out.
6. Only one entry per person is allowed.
7. No purchase necessary.
Delivering information for over 100,000 twitter followers - Tim Shoveller (MD) Blog Post.
Well, what a milestone we’ve reached today. From launching our @SW_Trains twitter account in September 2011, we’ve gained followers at brake neck speed and today have reached the hugely significant milestone of 100,000 followers.
So why do I believe twitter is important for our customers? It’s become really clear in all walks of life that people are using social media channels to find out information and to give feedback and we’ve found our twitter feed has fast become one of the main sources of information for many of our passengers.
I must admit to being a bit of a technophobe, however during recent months I’ve seen the true value of twitter and how important it is for our customers. Our twitter feed now has more followers than the majority of other train companies and I believe that’s down to the open and honest real-time updates we are providing to customers.
Our followers tell us that they want our feed to mainly focus on service updates. So that’s what we do, whether things are running smoothly or whether we’re facing disruption we’ll try to keep people regularly updated with as much detail as possible.
Our feed really came into its own over Christmas and during the February storms. We gained more than 10,000 followers during his time. Faced with terrible weather conditions we were able to update our followers directly, as quickly as possible, informing of platform changes, service delays and disruption across the route. We’ve received a lot of positive feedback for the pictures we’ve tweeted out. We understand that a tree on the line or flooded ballast doesn’t really conjure up too much of an image until you actually see a picture of the track in question. It helps us to put into context some of the real challenges we face and we know from your feedback that it helps you to understand why you’re delayed.
But it’s not all about disruption and service issues. Since 2013 we’ve also taken advantage of our feed by directly communicating with customers with our monthly Tweet the Manager events. The result has been the opportunity to provide answers to hundreds of questions; all of which are posted on our website on our tell us page.
Last, but by no means least we’ve also been able to help some worthy causes raise funds and awareness. In November 2013 we took part in Movember by placing moustaches on the front of many of our trains. We then ran a twitter based competition for followers to #SpotAMoTrain . Passengers tweeted lots of photos of these special trains and we handed out prizes of season tickets and family weekend tickets to winners. We’re looking forward to carrying out even more competitions like these over the coming months to the benefit of many local charities.
As a small thank you for coming on the twitter journey with us, we’re launch a competition this week with seven days of prizes, including four first class tickets each day to one lucky customer, a dozen Krispy Kreme doughnuts every month for a year, vouchers from Paperchase and for free coffee from Benugo. Click on the link for a chance to win.
So we’re pretty pleased to have reached the 100,000 followers mark. Not simply because it means that there are a lot of people who want to hear about our business, but because it means we’re able to communicate with passengers more easily, quickly and directly than ever before. We’re able to provide real time responses to real time issues. Here’s to the next 100,000!
South West Trains Twitter channel
At South West Trains we recognise that social media is an extremely popular and effective way to help keep our customers informed about train service.
Our twitter channel (@SW_Trains) aims to provide accurate and timely information to assist followers to make informed decisions about their travel plans.
We will try to tweet every day about South West Trains activities, so that those who follow @SW_Trains can find out what is going on with our Network.
Tweets will currently include alerts about:
• Delays & Disruption to our Network
• New content published on our website
• Announcements / Press releases / News stories
• Marketing campaign messages
• Occasional live coverage of events
• invitations for you to give us feedback
If you follow us on Twitter we may follow you back. Being followed by us does not imply endorsement of any kind.
Working in partnership with our colleagues at National Rail Enquiries we will endeavour to keep you updated 24/7.
Twitter may occasionally be unavailable and we cannot accept responsibility for lack of service due to Twitter downtime.
@Replies and Direct Messages
We welcome feedback, ideas and engagement from all our followers, and endeavour to join the conversation where possible. However, due to time constraints and limitations of Twitter's format, we are not able to reply individually to all the messages we receive.
If you would like to make sure that your query will be answered, please contact our Customer Service Team.
If you need help with getting started and want to get an understanding of Tweeting basics go to support.twitter.com
Our Twitter stream is not intended to be used by the media to contact us. If you are a member of the media, you should contact the Press Office directly.